Blog Publisher Toolkit

What this collection helps with

Blog posts and article pages carry a small set of repeating metadata needs: social preview tags, canonical URLs, link relationships, image markup, and structured data. These details are easy to miss when publishing on a schedule. This collection helps keep them consistent across every post.

Best for

• Preparing social share previews for blog posts.
• Keeping canonical URLs and link tags consistent across article templates.
• Adding structured data and image markup to content-heavy pages.

Workflow steps

1. Write and finalize your post content: Complete your article text, headline, excerpt, and featured image before generating metadata. Final content ensures your social preview text, structured data, and canonical URL reflect the published version.
2. Create social preview tags: Use the OG and Twitter Card builder to generate Open Graph and Twitter Card tags with your post title, description, URL, and image. These tags control how your post appears when shared on social platforms.
3. Set the canonical URL: Generate a canonical link tag that points to the published URL of the post. This prevents duplicate content issues if the post appears on multiple paths, such as category and tag archive pages.
4. Add structured data: Use the JSON-LD starter builder to generate Article schema with your post headline, publication date, author, and featured image. Structured data helps search engines display rich results for your content.
5. Configure link relationships: Generate link rel tags for pagination, alternate formats, and related content. Include prev and next tags for multi-page articles and alternate tags for translated versions if applicable.
6. Prepare responsive images: Generate responsive image markup with multiple source sizes and formats for your featured and inline images. Use srcset and picture elements to serve the appropriate image size for each viewport.

Prerequisites

• A blog or article page with finalized headline, excerpt, and featured image file.
• A publishing platform or static site generator that supports custom head markup per page.
• Access to your site template or CMS custom fields to insert generated meta tags and structured data.
• A content workflow that tracks the canonical URL and publication date for each post.

Publishing checklist

• Each post has unique og:title and og:description that match the post content, not a site-wide default.
• Canonical URL is set to the final published URL and matches any URL parameters or trailing slash conventions used on the site.
• JSON-LD structured data includes required Article properties: headline, datePublished, author, and image.
• Link rel prev and next tags only appear on paginated post series, not on individual single-page posts.
• Responsive image srcset includes at least two source sizes with the correct ordering from smallest to largest.
• Social preview image URL is absolute or resolves correctly when shared outside the site context.

Related collections

Multilingual Website Setup, GitHub Pages Publishing Workflow